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Digital Marketing Transformation for Paltatreez
Overview
Paltatreez, a women-led business from Palestine, specializes in creating authentic hand-embroidered tatreez products. Despite their craftsmanship, Paltatreez struggled with low reach and engagement on their digital platforms, which included Instagram, Facebook, and WhatsApp for Business. Recognizing the need for a comprehensive digital marketing strategy, Paltatreez partnered with Yasser Ghallab to transform their online presence and grow their business using the proprietary YG-Consultancy-Framework.
Challenges
Before the collaboration, Paltatreez faced several significant challenges:
Low Reach and Engagement:
- Their digital channels had limited visibility, hindering their ability to grow their audience and sales.
Limited Knowledge of Digital Technologies:
- The founder of Paltatreez had minimal experience with digital marketing tools and strategies, creating a knowledge gap that made it difficult to establish an effective online presence.
Challenges for Palestinian Businesses:
- Operating in Palestine presents unique economic restrictions, market access difficulties, and logistical hurdles, making it crucial for Paltatreez to adopt a digital-first approach to expand their reach.
Lack of a Cohesive Content Marketing Plan:
- Without a structured content plan, Paltatreez’s storytelling and promotional efforts lacked consistency and engagement.
Fragmented Digital Strategy:
- Their digital presence was uncoordinated across platforms like Instagram, Facebook, and WhatsApp for Business, limiting the brand’s ability to convert interactions into sales.
Strategy and Approach
The YG-Consultancy-Framework
Yasser Ghallab employed the proprietary YG-Consultancy-Framework to address these challenges and propel Paltatreez toward digital success. The framework involved four key phases:
Situational Analysis
A thorough analysis of Paltatreez's peers, top competitors in the field, and forward-thinking brands that are a step ahead. This allowed for a deeper understanding of the landscape and helped identify opportunities for Paltatreez to differentiate itself.
Fixing the Digital Marketing Presence
Paltatreez’s digital channels were optimized with consistent branding, messaging, and content that highlighted the unique value of their products. Instagram, Facebook, and WhatsApp for Business were integrated to create a seamless customer journey from engagement to sale.
Identifying the Unique Selling Proposition (USP)
After careful analysis, the USP of Paltatreez was identified as its ability to deliver high-quality, culturally significant, hand-embroidered tatreez products that represent Palestinian heritage. This USP became the focal point of the marketing strategy.
Growth Hacking
Yasser Ghallab applied growth hacking techniques to maximize the exposure of Paltatreez’s USP to the target audience. Every possible avenue was explored, from organic content strategies to community-building efforts, leveraging social proof and user-generated content to accelerate brand growth without relying on paid advertising.
Track Record
The implementation of the YG-Consultancy-Framework led to remarkable results:
- 3 Million Reach with Zero Advertising Cost: The organic content marketing plan delivered a reach of over 3 million across social platforms, all without any paid ads.
- Increased Sales and Brand Dependence on Digital Channels: Paltatreez's sales are now heavily reliant on the digital marketing strategy developed through this framework. The business has shifted away from traditional methods and is thriving on its digital presence.
- Strengthened Online Presence: Paltatreez now boasts a cohesive brand narrative across digital platforms, resulting in higher follower engagement, stronger community support, and improved customer communication via WhatsApp for Business.
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Testimonials
Here's what people are saying
Businessman
One of the best courses I have taken, and a very useful course with a lot of information. I thank Doctor for his effort with us
Content Creator
كان كورس غير اعتيادي حصلنا فيه على الأفكار ماوراء التسويق، وعلى أسرار النجاح المباشر للتسويق بسهولة، طريقة التدريب كانت رائعة وخرجت من الكورس بدروس لن تنسى! أطمح للحصول على تدريبات أخرى لدى أ.ياسر تخص تطوير أعمالي لأنني وجدت أنه "يعطي الصافي"! شكراً!
Businessman
A smart instructor who has different ways of explaining depending on real situations, he always tries to be honest and provides all the keys to deal with different situations.
Influencer
One of the best coaches I ever met. You have your unique style and ability to reach and deliver. Many thanks for the rich and enriching experience.
Designation
تجربة ممتازة و شيقة جدا لان اول مرة ف حياتي اولا اتعامل مع حد محترم و ذوق و متقبل الاراء و إن الكورس كان ممتع جدا و استفدت معلومات كتير جدا و قيمة من المناقشات اللي خوضناها ولأول مرة بردو كنت اتمني الكورس يكون أطول من كده شكرا لمجهود حضرتك
Designation
highly recommended the digital marketing course with Dr.Yasser he is so professional, supporting and friendly thank you for your effort and hope to deal with you again
Designation
make the students feel as if the subject is extremely easy. This is actually what Mr Yasser did he turn a complex subject into an easy, relevant and authentic content. thanks for today. Will definitely be nagging for deciding on the date for the up coming course.
Sally Mohamed
Coaching
What I’ve learnt from Yasser and I am still learning is not to jump to conclusions, to give myself time to reflect and enjoy the journey also I am a human do the right thing and sometimes do the wrong thing and I should accept that and focus on how I respond.Thanks Yasser
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