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Growth Marketing Success for Deriskly
Overview
Deriskly is an AI-driven SaaS company offering automated solutions for managing customer complaints, tailored for the financial sector. The product was designed to assist companies in complying with the new Consumer Duty regulation by generating AI-powered complaint responses. Despite the solution’s relevance, Deriskly faced the challenge of entering a hyper-competitive and mature financial market with few active users and no historical data. Yasser Ghallab was brought on board to lead the marketing efforts and help the company acquire its first customers while navigating these market challenges.
Challenges
Deriskly’s challenges were multifaceted:
New Market Entry:
- Deriskly was new to the financial market, a sector that is both mature and highly competitive. Introducing an innovative AI solution like Deriskly required effective strategies to gain trust and establish a foothold.
Consumer Duty Regulation:
- The new Consumer Duty regulation created an opportunity for Deriskly to address financial institutions’ needs to manage customer complaints more efficiently, but the challenge lay in educating potential clients about this new requirement and its benefits.
Few Active Users and No Historical Data:
- With few active users on the platform and no historical data to inform marketing strategies, Deriskly needed to build its customer base from the ground up.
Competitive and Fast-Growing Market:
- The market was growing rapidly, with numerous competitors offering various solutions. Deriskly had to stand out and capture attention in a crowded field.
Strategy and Approach
To overcome these challenges, Yasser Ghallab applied a highly targeted digital marketing approach that included:
Search Engine Marketing (SEM) and Keyword Planning
A robust SEM strategy was implemented, leveraging carefully researched keywords to ensure that Deriskly’s solution reached its ideal audience at the right moment. The keyword planning process focused on terms related to AI solutions, financial compliance, and the Consumer Duty regulation, ensuring high relevance and conversion rates.
Web-Tech Integration and Tracking
To ensure that every interaction was tracked and that campaigns were hitting the right targets, web-tech integration was implemented. This included tracking tools that monitored user behavior, conversions, and performance, enabling data-driven adjustments to campaigns in real time.
Email Marketing Campaigns
Targeted email marketing campaigns were crafted to educate potential customers about the benefits of Deriskly’s AI-driven solution. The emails focused on the pain points of handling customer complaints and how Deriskly could automate and streamline these processes in compliance with the new Consumer Duty regulations.
Reporting Dashboard for Real-Time Monitoring
A customized reporting dashboard was developed to provide Deriskly with real-time visibility into the performance of all marketing campaigns. This dashboard allowed the team to monitor key metrics such as user acquisition, ad performance, conversion rates, and customer interactions, enabling data-driven decision-making throughout the campaign.
Track Record
To overcome these challenges, Yasser Ghallab applied a highly targeted digital marketing approach that included:
- 150% of Target Active Users Achieved: Deriskly exceeded its target for active users by 150%, achieving this milestone ahead of the planned timeline.
- Cost-Effective Customer Acquisition: The customer acquisition cost was reduced by 25% compared to the average in the market, making the campaign highly cost-efficient.
- Strong Market Entry: Deriskly successfully positioned itself within the highly competitive financial sector, gaining traction and building credibility with financial institutions that were adapting to the Consumer Duty regulation.
- By utilizing a combination of SEM and email marketing, Deriskly was able to acquire its first 200 customers at 25% lower cost than the industry average, making the strategy not only effective but also highly efficient in a cost-sensitive environment.
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Testimonials
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Businessman
One of the best courses I have taken, and a very useful course with a lot of information. I thank Doctor for his effort with us
Content Creator
كان كورس غير اعتيادي حصلنا فيه على الأفكار ماوراء التسويق، وعلى أسرار النجاح المباشر للتسويق بسهولة، طريقة التدريب كانت رائعة وخرجت من الكورس بدروس لن تنسى! أطمح للحصول على تدريبات أخرى لدى أ.ياسر تخص تطوير أعمالي لأنني وجدت أنه "يعطي الصافي"! شكراً!
Businessman
A smart instructor who has different ways of explaining depending on real situations, he always tries to be honest and provides all the keys to deal with different situations.
Influencer
One of the best coaches I ever met. You have your unique style and ability to reach and deliver. Many thanks for the rich and enriching experience.
Designation
تجربة ممتازة و شيقة جدا لان اول مرة ف حياتي اولا اتعامل مع حد محترم و ذوق و متقبل الاراء و إن الكورس كان ممتع جدا و استفدت معلومات كتير جدا و قيمة من المناقشات اللي خوضناها ولأول مرة بردو كنت اتمني الكورس يكون أطول من كده شكرا لمجهود حضرتك
Designation
highly recommended the digital marketing course with Dr.Yasser he is so professional, supporting and friendly thank you for your effort and hope to deal with you again
Designation
make the students feel as if the subject is extremely easy. This is actually what Mr Yasser did he turn a complex subject into an easy, relevant and authentic content. thanks for today. Will definitely be nagging for deciding on the date for the up coming course.
Sally Mohamed
Coaching
What I’ve learnt from Yasser and I am still learning is not to jump to conclusions, to give myself time to reflect and enjoy the journey also I am a human do the right thing and sometimes do the wrong thing and I should accept that and focus on how I respond.Thanks Yasser
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